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If the BBC's Dragons Den can take the eco-design company's product names seriously, so can we. Not only did they take Reestore designer Max McMurdo seriously when he pitched for investment, they also gave him £50,000 for a 30 per cent stake in the company, so the newest sprig on the eco-design tree can go into production.
Ben the Bin is a stackable and portable recycling bin made to hold recycling materials in much the same way as boxes in corners and bags on door handles -- just in a more stylish way. Made from 100 per cent recycled plastic and designed to use the kind of plastic carrier bags we all have mountains of -- despite trying our best not to pick them up at the shops.
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